Marketing Automation Specialist

Do you want to build the next generation of data-driven customer journeys in one of the leading B2B trading companies in the Nordics? Are you skilled in strategy as well as setting up flows, segments, and tests? Then you might be the one we are looking for in this exciting role!

Warm welcome to apply to Ahlsell's marketing department!

About the role of Marketing Automation Specialist

As a Marketing Automation Specialist at Ahlsell, you will play a central role in our digital and customer-driven development. You will be responsible for developing, implementing, and optimizing automated customer journeys that enhance the customer experience, increase loyalty, and drive measurable business results. You will work closely with marketing, e-commerce, sales, and IT to ensure a relevant, personalized, and seamless experience throughout the customer journey, utilizing marketing automation, customer data, and AI.

This is a role for you who want to combine analysis, technology, AI, and business understanding, and see the clear impact of what you build.

Your main focus will be on

• Designing, implementing, and optimizing automated customer journeys based on business goals and KPIs
• Building and further developing segmentation, behavior-driven triggers, and lead scoring models
• Developing omnichannel flows that strengthen relationships throughout the customer lifecycle
• Driving A/B tests and continuously optimizing campaigns based on data and insights
• Optimizing messaging and content in customer journeys to maximize engagement and conversion, including being able to produce and adapt simpler copy and content
• Ensuring data quality, structure, and GDPR compliance in all flows
• Contributing to the development and potential procurement of the MA platform
• Exploring and implementing AI-based solutions for personalization and predictive analytics where it creates business value

Are you the one we are looking for?

We are looking for someone who combines analytical skills with decisiveness. You enjoy taking ownership and have a good ability to drive initiatives all the way from idea to implementation. You are comfortable working cross-functionally, can create consensus, and translate complex data into clear insights that lead to direction and decisions. At the same time, you are a pedagogical and trustworthy person who thrives in an organization where working methods and structures evolve in line with the business.

Above all, you are motivated by creating solutions that make a concrete difference – both for the customer experience and the business!

To succeed in the role, you need:

• Several years of experience in Marketing Automation and CRM in a data-driven environment
• Experience working with segmentation, automated flows, and conversion optimization
• A good understanding of customer data, customer journeys, and personalization
• Experience in cross-functional collaboration and the ability to create momentum in environments with many stakeholders
• Comfortable working towards clear KPIs and business goals
• A relevant post-secondary education
• Fluent communication in Swedish and English

It is a plus if you also have:

• Experience from B2B, retail, or omnichannel
• Worked in a larger or complex organization
• Experience with analytics tools such as Matomo, Google Analytics, or similar
• Understanding of system integrations and data modeling

Why you should choose Ahlsell

Since our inception, we have grown significantly, and today we are market leaders while maintaining our entrepreneurial spirit. Here, we do not just sell products; we also offer our customers efficient logistics solutions and services that create value in their processes. You will become part of Sweden's largest sales organization. We often hear that we are friendly and accommodating, which makes us proud. We take our position seriously and work to contribute to making it easier to build a better and more sustainable society. Our employees describe Ahlsell as a workplace where collaboration and team spirit with colleagues are strong.

At Ahlsell, you will work in an organization with high ambitions in digital development, customer experience, and sustainability, where your contribution makes a real difference. Here, we combine a warm culture with strong business focus and the desire to improve and simplify the customer's everyday life.

Read more about what it means to work at Ahlsell - About Ahlsell | Work with us (https://www.ahlsell.se/om-ahlsell/jobba-hos-oss)

What happens now?

We work with competency-based recruitment and use tests as part of the process to contribute to this. The selection process is ongoing during this recruitment, so please do not wait to submit your application, but no later than March 15, 2026.

The position is permanent with a 6-month probationary period. Start date as agreed.

Do you have questions about the role or the recruitment process?

Please do not hesitate to contact the recruiting manager Malin Brant-Lundin, [email protected] (mailto:[email protected]) or the responsible HR partner Emilia Miller, [email protected] (mailto:[email protected])

Union representatives can be reached via Lena Bergman, [email protected] (mailto:[email protected])

Warm welcome with your application – we look forward to hearing from you!